Catalin Rucareanu’s design leaves no room for gewgaws. The concept, the message, the composition algorithms always come first. As he himself points out, Catalin Rucareanu is primarily an art director, with an experience of over 25 years in delivering “the best version” of brands’ visual presence. The formation of an art director is different. He doesn’t search for just the aesthetic dimension, but for a conceptual essence that is then transmitted in the simplest and most representative way in relation to the subject.
Catalin is defined by the ability to think and visualise concepts before moving on to execution, by his synthetic work style and the tendency to super-refine the idea, by the pristineness of the message and the capacity to find the perfect balance between efficiency and aesthetic originality.